A wave of panic has gripped members of Creative Alliance (CA), a popular investment scheme in Saint Lucia, following alarming developments that could signal the loss of hundreds of thousands of dollars in member contributions.
Early this morning, CA members awoke to disturbing news that key merchants—whose videos are central to the platform’s watch-and-share investment model—had abruptly exited WhatsApp groups associated with the scheme. In some cases, members themselves were inexplicably removed from these groups, intensifying fears that the operation may be collapsing.
Creative Alliance offers members the opportunity to invest in packages of varying amounts, in exchange for watching or sharing promotional videos. Monthly payouts are promised, calculated based on the package purchased. The sudden disruption, however, has left many questioning whether their investments will ever be recovered.
Efforts by concerned members to get answers have been met with silence or vague responses from CA managers. “No one is telling us anything concrete,” one frustrated investor told the Daily Post. “We’re just being told to stay calm, but the signs aren’t good.”
Adding fuel to the fire is the circulation of a disturbing screenshot on social media, allegedly a conversation between CA representatives and an overseas head office. The exchange includes racial slurs and has sparked outrage online. Another widely shared message, purportedly from a local CA manager, attempts to reassure members, urging them to “stay positive” despite the chaos.
As fears grow, authorities have yet to issue a public statement. Members are now demanding transparency and answers as they brace for what could be a major financial fallout.
